Top 10 Best SMS Marketing Softwares for your Business in 2023

In today’s era, a growing business, be it small or big, requires communication with customers. It is said that communication is the key to success for every business. So, if you want to reach every customer of your company then SMS is the best way for you.

Sms marketing plays a key role in today’s business. It is quite impossible to send SMS one by one to thousands of customers so we have the SMS marketing softwares. There are plenty of SMS marketing softwares which are available in the market. It will create confusion whenever you try to select.

To help you in this situation we have gathered here a bunch of the 10 best SMS marketing softwares that can be used for business purposes. You can get all the information about these softwares along with their features and prices. So, without wasting time let’s take a look at these SMS marketing tools.

What is SMS Marketing?

It is the process of sending messages to the customers. These messages are promotional, transactional, and sometimes for notification purposes. Today every person has a mobile phone, it becomes easier to reach every person by SMS marketing. If you are a business owner then you must have to know SMS marketing to grow your business at a rapid rate.

Best SMS marketing softwares are as follows:

Salesmessage

Salesmessage is the SMS marketing tool that helps reach out to potential customers of your business. It is simple and beginner friendly so by using this tool you can communicate with your customers effectively. It is a trusted SMS marketing tool by various brands and multinational companies. It comes with a simple and easy dashboard that can be managed according to your needs.

Features of Salesmessage:

• • Works as two-way business texting, sending SMS, receiving SMS, managing SMS, and handling other online conversions.
  • Communicate with customers as they prefer, sales message able to communicate with local numbers, toll-free numbers, by using shortcodes, etc
  • Private as well as shared inboxes are available
  • Text, call both are available
  • All kinds of options are available like video SMS, website chat, pdf attachment, group SMS, call analytics, call recording, etc

Pricing of Salesmessage:

• • For 500 messages= $25/month
  • For 1000 messages= $49/month
  • For 2500 messages= $99/month
  • For 5000 messages= $179/month
  • For 7500 messages= $249/month
  • For 10k+ messages= Custom pricing

Pros of Salesmessage:

• • Easily customizable according to the business needs
  • It can be operated internationally as well as locally
  • CRM integration is available for flawless work
  • Works for calls and messages

Cons of Salesmessage:

• • Due to overload, sometimes the system slows down

Slicktest

Slicktest is another best SMS marketing software available on the internet. About 15000 brands trust this software for their SMS marketing purposes. Global brands like Samsung, Canon, and other such brands use slicktest. This tool is great for building long-term marketing relations as well as to take a business to a high level.

Features of Slicktest:

• • Text to join option is available so people can directly join the SMS
  • You can build option forms and landing pages on your websites
  • For websites you can build website popups, that can capture the visitor’s eye
  • Opt-in links help to grow the business. Sms marketing
  • You can generate a unique QR code for your customers so that they can join your company’s offers
  • The email capture option is also available
  • One-to-one texting, mass texting, picture messaging, personalization, text win contest, text surveys, promo codes, loyalty rewards, and coupons all are included in it
  • Its workflow is completed automated
  • You will get detailed analytics of your work
  • Navigation integration is also possible with this software
  • You can manage your account easily from here

Pricing of Slicktest:

• • Basic plan = $29/month
  • Step Up plan = $49/month
  • Lil Bro plan = $79/month
  • Big Bro plan = $139/month
  • Boss plan = $189/month
  • AlbaTross plan = $350/month
  • Whale plan = $750/month
  • Monstro plan = $1250/month

Pros of Slicktest:

• • Sms autoresponder
  • Sms texting with shortcodes
  • Opt-in options available
  • Good for landline texting

Cons of Slicktest:

• • Customer support is a little bit slow

EZ Texting

EZ Texting is a good business management tool. This tool is more than just texting. Besides texting this tool can handle marketing, sales, calls, operations of HR, etc. it has strong customer support, EZ Texting supports a wide range of industries such as education, hospitality, rental, travel, entertainment, etc. it is cost-effective with affordable plans.

Features of EZ Texting:

• • Send pictures, and videos along with SMS with the help of MMS texting
  • Campaign remainders plays important role in reminding the customer payment, customer appointment, etc
  • Text forwarding helps to forward the message to alternate numbers if the number is not in the network

Pricing of EZ Texting:

• • Value plan = $19/month
  • Essential plan = $29/month
  • Premium plan = $49/month
  • Custom plan = $299/month

Pros of EZ Texting:

• • Sms autoresponder
  • Opt-in options available
  • MMS texting is available
  • Opt out is easy for customers

Cons of EZ Texting:

• • Limited characters single text about 160 only

Twilio

Twilio is another best SMS marketing software. It is a dedicated software that not only manages SMS but also looks after all the important aspects of dealing with a customer. It can improve customer engagement. It has an API that is flexible for multiple applications. Another great advantage is along with SMS it provides WhatsApp messaging, and MMS messaging. Twilio helps to leverage all the possible ways of customer engagement and management of all marketing strategies.

Features of Twilio:

• • Twilio is compatible with more than one channel, it is profitable for adaptability as well as scalability
  • No required professional skills to learn, your team can easily handle this software as this is user friendly
  • Twilio comes with a global network that helps businesses to reach customers from worldwide
  • It is a multifunctional tool you can use for SMS marketing or otherwise for offering customer support

Pricing of Twilio:

• • Programmable voice = $0.0085/min to receive and $0.013/min to make a call
  • Programmable messaging = $0.0075 to send or receive a message
  • Twilio SendGrid email API = $14.95/month for up to 40k emails. Up to 100 emails per day for free
  • Whatsapp business API = $0.0042 to send a WhatsApp Template message and $0.005 for WhatsApp Session messages
  • Elastic SIP trunking = $0.0045/min for origination and $0.007/min for termination
  • Twilio conversations = $0.05 per active user per month

Pros of Twilio:

• • Multiple channel support is available
  • No professional skill is required to handle it
  • World wide network
  • Category Wise pricing

Cons of Twilio:

• • Customer support is a little bit slow

Klaviyo

Klaviyo is the software used for SMS marketing. It offers the best personalization and helps to derive sales by targeted communication. It works in the integrated form which can be used for SMS, email, call, etc. this is the all-in-one software for business companies. If you are looking for an integrated version then this software will serve you the best.

Features of Klaviyo:

• • It is user friendly, no professional skills are required to handle it
  • Messaging can be done instantly to a wide range of customers, it keeps your potential customers up to date by sending all kinds of notifications to their inboxes
  • It is CRM independent tool, it doesn’t require any special tool for its management. Just integrate this with your website and be stress-free
  • It contains so many readymades templates there is no worry about sending the perfect message than can be pleasing

Pricing of Klaviyo:

• • Free version for new account = 500 emails/ month
  • Paid version for 1001 to 1500 contacts = $45/ month, 15000 emails in month
  • Paid version for both email, SMS = $60/ month, 15000 emails in month

Pros of Klaviyo:

• • Both SMS marketing and email marketing are available
  • Messaging can be done instantly
  • Includes readymade templates
  • Pricing can be customized according to the need

Cons of Klaviyo:

• • SMS sequence cant be changed

SimpleTexting

To assist your business and to run marketing campaigns here comes Simpletexting. Simpletexting helps businesses to run business campaigns through SMS marketing. It has features from basic to advanced. It has readymade segments, templates, SMS templates, etc which are used for unique campaign purposes. Simpletexting makes it easier to send messages in bulk at a single time. This software has its mobile app version so it is much easier to handle it from your mobile device.

Feature of Simpletexting:

• • Its workflow is completed automated
  • It can be accessed by multi-users
  • Two-way messaging can be done with it
  • Tool integration is available

Pricing of Simpletexting:

• • Price Starts from $29/ month for 500 credits

Pros of Simpletexting:

• • Two-way messaging can be done with it
  • It has a simple dashboard
  • Only SMS marketing can be done with it

Cons of Simpletexting:

• • The dashboard seems to be crowded

Textedly

Textedly is the SMS marketing software that is of two way communication. It can do a wide range of work regarding marketing. It supports multiple texting, text scheduling, managing and sending emails, long text SMS sending, link sharing, social media texting, data securing, information sharing, etc.

Features of Textedly:

• • Bulk message texting
  • Sms autoresponder
  • It is effective in managing the campaigns
  • It has the standard text limit of 160 characters
  • Text scheduling is also available for SMS marketing

Pricing of Textedly:

• • Starter plan = $0 per month
  • Bronze plan= $24 per month
  • Plus plan= $39 per month
  • Enterprise plan = $50 per month
  • Elite plan = $70 per month
  • Business plan = $140/ month
  • Silver plan = $210/ month
  • Premium plan = $350/ month
  • Pro plan = $500/ month
  • Gold plan = $700/ month
  • Platinum plan = $1400/ month
  • Diamond plan = $2100/ month
  • Champion plan = $2800/ month

Pros of Textedly:

• • It is recommended for its cost-effective plans
  • There is no need to subscribe the unnecessary plans while using textedly
  • Can easily exceed the standard limit of text characters

Sender

The sender is an effective email marketing tool. It comes with a set of extremely important tools for marketing. Its main aim is to provide seamless communication to the customers at affordable prices. Due to the growing popularity of SMS marketing, this tool has extraordinary features.

Features of Sender:

• • You can create effective, creative text messages for customers
  • You can send personalized messages to your customers
  • Targeted message sending is also available.
  • Able to send hundreds of messages at a single time.

Pricing of Sender:

• • Its basic plan is free
  • Standard plan = $41.75/month up to 20k subscribers
  • Premium plan = $208/month up to 20k subscribers
  • Enterprise plan = Custom pricing

Pros of Sender:

• • Automated email marketing options
  • Pricing is flexible
  • Response is good

Cons of Sender:

• • Limited access to the software resources for beginners

Engagebay

It is one business marketing tool. It helps businesses boost online sales and to generate better revenue. It helps to build up long-term relations with your business clients. It’s good for beginner companies and it is also cost-effective.

Features of Engage Bay:

• • Engegebay provides flexible workflows to the clients
  • Action trigger messages help to deliver the right messages at the right time to the potential customer
  • Unlike other marketing softwares, this software gives the option of personalization. You can change your messages as you want
  • Able to plan messaging schedules

Pricing of Engage bay:

• • Basic plan = $11.99/user/month
  • Growth plan = $39.99/user/month
  • Pro plan = $79.99/user/month

Pros of Engage bay:

• • Customizable personalization
  • Workflow is flexible
  • It is free for 15 users
  • Onboarding is free

Cons of Engage bay:

• • Only combo plans are available, separate SMS plans are not available

Omnisend

Omnisend is also an SMS marketing tool that is very easy to use. It is trusted by over 7000 brands including some global brands. Not only for professionals but also for beginners it is the perfect tool for managing the business. Omnisend helps to create the most powerful and effective SMS marketing campaigns for your business.

Features of Omnisend:

• • It is much easy to set up and use
  • This tool can be personalized for every channel
  • It has a global reach and works worldwide
  • All kinds of SMS toolkits are available to assist your business

Pricing of Omnisend:

• • The pricing depends on the number of clients of the company
  • The plan starts from $59/month

Pros of Omnisend:

• • Userfriendly
  • Global reach
  • Easy to set up

Wrapping up

Communication is necessary to reach out the potential customers. All the above-mentioned tools are perfect for easy communication with your clients. All the SMS marketing tools are the best, just have some slight differences in them. Extra features make their plans slightly expensive so according to your need you can customize these tools for your business. Hopefully, now you are better known about the best SMS marketing tools nowadays. Use these tools and achieve your business goal